Pokémon celebrates its 25th anniversary, details of the celebrations announced!

This is an event that fans have been waiting for a long time: Pokémon celebrates its 25th anniversary in 2021!

The celebrations were announced by The Pokémon Company International, and believe us, it’s heavy.

An iconic franchise in the world of video games and entertainment, adored by millions of fans of all ages and around the world, Pokémon has been a true vector of social connection since its launch in 1996.

Katy Perry, Pokémon Ambassador
In 2021, Pokémon remains true to this tradition and relies on a universal language that unites all human beings: music. Pop music icon Katy Perry is headlining a star-studded program produced in partnership with Universal Music Group (UMG), the world’s leading music company. This music program will be accompanied by a series of events dedicated to fans and in honor of 25 years of Pokémon. Video games, mobile apps, cartoons, brand items, and more: it’s all facets of the franchise that will be in the festive colors! To kick off the celebrations, fans can check out a video today on the official Pokémon YouTube channel that highlights the milestone moments that marked the brand’s 25th anniversary, and invites fans to a travel to regions of the Pokémon world.

Celebrations of the regions all year round
Since the first video games in 1996, the franchise has revealed a new region of the Pokémon world with each release of a game from the main series. In 2021, The Pokémon Company International will invite fans to relive their journey to each of these regions in a year-long program. This adventure will begin in the Galar region, a region recently discovered in the Pokémon Sword and Pokémon Shield video games, and will end with the Kanto region, the very first region discovered in the Pokémon Red Version and Pokémon Blue Version games. Starting today, fans can visit the new website: https://25.Pokemon.com/en-gb/. They will find there all the activities of this celebration which will be announced throughout the year.

Partnerships to celebrate this anniversary: ​​programs and products
Pokémon adventures are great for sharing with friends, so The Pokémon Company International is teaming up with other iconic brands so fans can party all year round with special promotions and unique products. The brand will be celebrating its 25th anniversary with Build-A-Bear Workshop® Levi’s, McDonald’s and more! Fans will also be able to discover special products created for the anniversary and signed by brands such as Jazwares, Mattel, Funko, Power A, and The Wand Company. Additional partners and their participation in the anniversary will be announced throughout the year.

Special Collection: Pokémon Trading Card Game
The Pokémon Trading Card Game (TCG) is one of the pillars of the brand. Fans will find special 25th Anniversary Collections for the Pokémon TCG throughout 2021. In the meantime, fans will be able to collect large-format cards of Pikachu and early Pokémon partners from different regions throughout the Region’s Retrospective. Pokémon world.

Celebrations all over the Pokémon world
The details revealed today are just a glimpse of what Pokémon has in store for you in 2021. With all the events planned for the 25th anniversary for the Pokémon cartoon, Pokémon video games, mobile games including Pokémon GO and Pokémon Masters EX, and all the other announcements the brand will make, fans will have a busy year of new adventures!